19 October, 2020

First business cards

My first set of business cards is in. Woohoo! Check them out.

I have been daydreaming about handing them out. Imagining the conversations with prospective clients or casual acquaintances, in which they are interested in my work. And after I rattle off an impromptu sales pitch, I hand them a card, planting the seed for future projects. Mutually beneficial projects, that make us both filthy rich. Haha. If only it always played out like that.

I spent some time thinking about the role that business cards play in 2020. The way in which people work is becoming more digital and remote. As a writer, I can quote, plan and complete a job from the comfort of my own home. It's the stuff that dreams are made of. It's not just freelancers, but a lot of jobs are heading that way. So, given that I may never meet some of my clients, do I need some old school physical business card in my pocket?

It depends. Some professions will find that business cards are indispensable. Others, not so much. Regardless of the job, business cards were never the key to getting a sale or closing a deal. The cards are simply a convenient collection of your contact details, along with your name and who you work for. Getting a sale, convincing a client, or securing a payday, is done elsewhere.

While business cards aren't the cornerstone of any business's marketing, they still have their place in how we work. Some of the people you meet, including potential clients, will ask for a card. So be ready to hand them one.

I'd like to say thanks to Officeworks for selling me the cards. My cards are based upon one of their templates. If you need some business cards, they have a wide range of nice templates to choose from, and they can work with custom designs too. And with a few options of cardstock and finishes available, you can be sure to create some nice business cards.

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